Pioneer Mode Weekly 2/1/2016

 Ask no questions.(Reuters/Toru Hanai)

Ask no questions.(Reuters/Toru Hanai)

Why are shoppers being asked to buy ethically or not in the first place?

for Quartz by Marc Bain

“A series of studies suggests that, while a product’s ethics may influence purchasing decisions, many shoppers choose simply not to know whether something was ethically made. That includes shoppers who care about social responsibility. And shoppers who ignore ethical matters can even develop a negative opinion about people who do express ethical concerns—which makes them even less likely to pay attention to ethical issues in the future.” 

“The studies do suggest something interesting about the average shopper’s priorities: They’re most likely to choose the ethical route when it costs them as little as possible, whether in terms of money, time, or emotional stress.”

“Implementing these solutions is a whole other matter, of course, and it’s unlikely they would come cheaply—one way or another, consumers will have to open their wallets. But if the majority of shoppers say that they would spend more for more moral goods and services, the best way to put their principles into practice may be simply to make “sustainable” and “ethical” the only option.”


 Yasmin Le Bon, Eva Herzigova, Nadja Auermann and Stella Tennant in Giorgio Armani's New Normal collection SS16 campaign CREDIT: PETER LINDBERGH

Yasmin Le Bon, Eva Herzigova, Nadja Auermann and Stella Tennant in Giorgio Armani's New Normal collection SS16 campaign CREDIT: PETER LINDBERGH

Why 40 somethings are now calling the shots in fashion

for The Telegraph by Victoria Moss

“A collection of grown-up garments shown on grown-up women should be a no-brainer. But, as we all know, that hasn’t always been the case. Until very recently, the average age of a model in super-expensive clothes was around 18. Then, last year, it was 80-plus, with Saint Laurent and Céline featuring Joni Mitchell and Joan Didion respectively in their campaigns. This was an interesting idea that undoubtedly helped expand the concept of what is cool and who looks great, as well as aligning the labels with zeitgeist heroes, but it was also yet another example of fashion’s obsession with extremes.

“When you’re dressing women across all ages, there’s a responsibility to design for their needs, their body and their life, so that you’re actually fit for purpose. I think that’s often overlooked.” — Jane Lewis, founder of Goat

“This is about inclusion, not exclusion. It’s recognising that there is a place in fashion for everyone. The industry will always be about aspiration and dreams, but we need to reconsider what we aspire to.” — Lupe Puerta, Net-A-Porter

Also On Our Radar

Dana Scully and the Sisterhood of the Traveling Pantsuit
for The Atlantic by Megan Garber

Leadership Is a Conversation
for Harvard Business Review by Boris Groysberg & Michael Slind

The Consumer isn’t a Moron
for The Next Web by Ali Mese

Under Armour Targeting Youth with Wearable Tech
for Athletic Business by Elaine Low

Couture: In Perspective
for The New York Times by Vanessa Friedman

How a Gay Hookup App and Apple TV Helped Open New Markets for Menswear
for Bloomberg by Nic Screws

Net-a-Porter founder may be heading to Vogue
for New York Post by Keith J. Kelly

Berlin Fashion Week debuts Michael Michalsky's 3D printed lifelike mini mannequins
for 3ders by Tess

A designer is making interactive robotic clothing that's straight out of the future
for Tech Insider by Danielle Muoio

Why monetizing tech will be key for firms in 2016
for Cambridge News

The Secrets of Re-selling Luxury Clothes
for The Wall Street Journal by Nora Zelevansky

This week on Instagram